Affiliate marketing! How you benefit
Affiliate marketing is a form of collaboration that can offer a great deal of benefit to all parties. It is perform-based, can generate additional revenue and you can also attract new target groups. But you have to keep your finger on the pulse.
1. What is affiliate marketing?
Affiliate marketing is, freely translated, advertised on the internet via a website other than yours. This other website (the affiliate or publisher) is rewarded for the leads or sales that it generates.
Imagine you have a web-shop and want to make a promotion. Then you put a banner, text link or registration form on the website of an affiliate. It sends visitors to you and he receives a fee for this.
You will agree on the reimbursement in advance. For example, you can pay if the promotion leads to sales ( pay per sale ), if the ad delivers a lead, if your ad is clicked ( pay per click ) or if it is viewed ( pay per view ).
Affiliate marketing is performance based . You only pay if visitors to the affiliate website have made a purchase with you, the number of agreed clicks or views has been achieved or the quantity of agreed leads has been collected.
2. How does It work?
Find an advertiser yourself contact with websites that you expect your target group to visit. This increases your chance of conversions. For example, you sell sailing ships, then approach websites visited by sailing freaks. Think of websites of trade fairs, sailing holidays, life jackets and sail makers.
You can also outsource affiliate marketing to affiliate networks. They act as intermediaries for advertisers and affiliates, keep the agreements made and ensure that affiliates can advertise different parties on their sites.
3. Why would you choose affiliate marketing?
Because with this form of marketing you only pay if the agreed goal has been achieved. For web-shops, for example, this is a good and relatively simple way to make extra sales. If an affiliate passes visitors who do not buy anything and you have agreed on pay per sale, then it does not cost you anything either.
The difference with ‘normal’ advertising via Google AdWords, for example, is that dozens, perhaps hundreds of different websites send visitors to your website. As a result, there are also visitors who would never have found you otherwise.
They can generate a lot of extra revenue. Even if the visitor does not buy anything, he has come into contact with your brand and website and that may eventually lead to a purchase.
4. How do you choose your affiliates?
Often, product comparators or assessment sites serve as affiliates. In addition to sales, this can also affect your brand awareness. Stronger; if you are missing on the list of similar providers, this may be a reason for potential customers not to buy from you.
You can also become an affiliate yourself. It is a way to provide a nice extra income without too much effort. For example, if you have a website for pony camps, then you can put a link for caps on your site as an affiliate. If you get an x amount for every cap sold, that’s nice profit
5. What do you do now.
It is important that you provide your affiliates with as much appropriate promotional material as possible. Think of banners in different formats, landing pages, strong sales texts and product feeds .
If the publisher also promotes competing providers, pay extra attention to the fact that you distinguish yourself. Be open to the ideas of affiliates. After all, they know what works.
To motivate affiliates to promote your campaign enthusiastically, you can agree on a scale: the higher the sales, the higher the percentage you pay.
And not unimportant; keep paying attention to your campaign, even if it’s online. Keep the material up-to-date and measure the results of your promotion. This way you discover which promotional material yields the best return and you can repeat successful actions.
For more information, read this article.